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Susan McVea Consulting Inc.
Effective Date: March 2026 | Last Updated: March 2026
Applies to: susanmcvea.com and all associated brands and offers
PLEASE READ THIS POLICY CAREFULLY. This Privacy Policy explains how Susan McVea Consulting Inc. ("we," "us," or "our") collects, uses, stores, and protects your personal information when you visit our websites, purchase our products, or subscribe to our services. By using our websites or services, you acknowledge that you have read and understood this policy.
Susan McVea Consulting Inc. operates the following brands and digital properties:
We may receive limited data from third-party platforms when you interact with our content on those platforms (e.g., clicking a link from Substack or social media). This information is non-identifiable unless you subsequently provide your personal information directly.
We use your personal information only for the purposes for which it was collected, including:
We do not use your personal information for automated decision-making that produces legal or similarly significant effects without your knowledge.
We collect and process your personal information on the following legal bases:
Consent: For email marketing and newsletter subscriptions. You may withdraw consent at any time (see Section 9).
Contract performance: To fulfil orders, process payments, and deliver products and services you have purchased.
Legitimate interests: For website analytics and fraud prevention, where these interests are not overridden by your privacy rights.
Legal obligation: Where processing is required by applicable law.
We comply with Canada's Anti-Spam Legislation (CASL). Specifically:
When you join a waitlist (such as the When She Conquers waitlist), you are providing express consent to receive updates related to that specific offer and brand. You may unsubscribe at any time.
We share your personal information only with trusted third-party providers who assist us in operating our business. Each provider is contractually required to protect your data and use it only for the specified purpose.
ThriveCart — Payment processing and checkout. Handles billing information for all purchases and subscriptions. Privacy policy: https://thrivecart.com/legal/thrivecart/#Privacy_Policy
Kit (formerly ConvertKit) — Email marketing platform. Stores your name and email address for newsletter and marketing communications. Privacy policy: https://kit.com/privacy
New Zenler — Course and product delivery platform. Stores purchase and access information for digital products. Privacy policy: https://www.newzenler.com/privacy-policy
Substack — Newsletter and content platform. Governed by Substack's own privacy policy when you subscribe directly via Substack. Privacy policy: https://substack.com/privacy
ConvertBox — On-site opt-in and popup tool. Collects email addresses submitted via site opt-in forms. Privacy policy: https://convertbox.com/privacy-policy/
Integrately — Automation platform connecting our tools. Privacy policy: https://integrately.com/home/privacy
Usermaven / Dashly / Respond.io — Website analytics and engagement tools. Collect anonymised usage data. Privacy policy: https://usermaven.com/privacy https://www.dashly.io/terms-and-policies/#rec151185949
Airtable — Internal data management. Used for subscriber and order management. Privacy policy: https://www.airtable.com/company/privacy
We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.
Our websites use cookies and similar technologies including:
In accordance with Quebec Law 25 and applicable privacy legislation, we present a cookie consent banner when you first visit our site. You may accept all cookies, reject non-essential cookies, or manage your preferences at any time via the cookie settings link in our website footer.
Please note that disabling certain cookies may affect the functionality of our website.
If you are a resident of Quebec, you have the following additional rights under Law 25 (Act Respecting the Protection of Personal Information in the Private Sector):
Right to be informed: You have the right to know what personal information we hold about you and how it is used.
Right of access: You may request a copy of the personal information we hold about you. We will respond within 30 days.
Right of rectification: You may request correction of inaccurate or incomplete personal information.
Right to erasure / de-indexation: You may request deletion of your personal information or de-indexation of links associated with your name, where this does not conflict with our legal obligations.
Right to data portability: You may request your personal information in a structured, commonly used, machine-readable format, effective September 2024.
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact our Privacy Officer at [email protected]. We will acknowledge your request within 5 business days and respond fully within 30 days.
Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:
To exercise these rights, contact us at [email protected].
The When She Conquers Monthly Subscription is a physical subscription service. In addition to standard privacy practices, please note:
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, use, disclosure, alteration, or destruction. These measures include:
In the event of a data breach that poses a real risk of significant harm to individuals, we will notify the Office of the Privacy Commissioner of Canada and affected individuals as required by PIPEDA, and the Commission d'accès à l'information (CAI) as required by Quebec Law 25.
Some of our service providers are located outside Canada (including the United States). When your personal information is transferred outside Canada, we take steps to ensure it receives a comparable level of protection, including through contractual agreements with our service providers.
As required by Quebec Law 25, we conduct privacy impact assessments for cross-border transfers involving personal information of Quebec residents where there is a risk that the level of protection does not meet Quebec's standards.
Our websites and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately at [email protected] and we will delete the information.
Susan McVea Consulting Inc. uses AI tools to assist with content creation, customer support, and business operations. We do not use automated systems to make decisions about you that produce legal or similarly significant effects without human review. AI tools we use do not receive your personal information in identifiable form unless specifically required to deliver a service you have requested.
Our websites contain links to third-party platforms including Substack, ThriveCart checkout pages, and social media profiles. This Privacy Policy applies only to our own properties. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies before providing your personal information.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will update the effective date at the top of this policy and, where appropriate, notify subscribers by email.
Your continued use of our websites or services after any changes constitutes your acceptance of the updated policy.
For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
Privacy Officer — Susan McVea Consulting Inc.
Email: [email protected]
Website: susanmcvea.com
If you are unsatisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada (priv.gc.ca) or, if you are a Quebec resident, the Commission d'accès à l'information (cai.quebec.ca).